Our Team

François Lachance – President and Founder

François Lachance, who has been active in the music and entertainment industry for over 20 years, both in Quebec and North America, is president of Music Right Clearance, a Montreal-based music clearance company specializing in advertising, film, television, video games, web, radio and corporate marketing. The company is a one-stop shop for rapidly generating and managing preferential rate agreements with local players as well as major international groups. Its history includes artists such as U2, Arcade Fire and Taylor Swift, as well as many artists and groups from Quebec and the French-speaking world, from Marie-Pierre Arthur to Joe Dassin.

Pauline Viard – General Manager

Passionate about her work and active in the cultural world for a number of years first in France and then in Canada, Pauline Viard has focused particularly on musical matters both in project management and development and in publishing and music supervision. Today as part of Prime Time she devotes her expertise to showcasing the agency’s artists throughout Quebec and in Ontario, while above all making your events possible and unforgettable.