In 2003, François Lachance launched the Prime Time Agency in order to offer a unique solution to the corporate event. Its extensive network of local and international contacts enables it to offer diversified solutions to its customers and guarantee the success of projects. Over the years, Prime Time has built a solid reputation as a multiservice company specializing in the entertainment industry. Its team is entirely dedicated to making every customer experience a success at all levels.

Our Team

François Lachance – President and Founder

François Lachance, who has been active in the music and entertainment industry for over 20 years, both in Quebec and North America, is president of Music Right Clearance, a Montreal-based music clearance company specializing in advertising, film, television, video games, web, radio and corporate marketing. The company is a one-stop shop for rapidly generating and managing preferential rate agreements with local players as well as major international groups. Its history includes artists such as U2, Arcade Fire and Taylor Swift, as well as many artists and groups from Quebec and the French-speaking world, from Marie-Pierre Arthur to Joe Dassin.

Vanessa Hauguel – Managing Director

With her many years of experience in communications, and more particularly in project management and marketing, Vanessa Hauguel these days contributes to the development of the firm while putting her expertise to work for the benefit of Prime Time’s clients. After more than 10 years spent in the world of culture and communications, Vanessa has been lending her experience and knowhow to the Prime Time team and its many clients since August 2018. Having navigated through various firms and mandates in the capacity of coordinator, journalist, consultant and producer, today she works at seeing that everything runs smoothly from start to finish.

Pauline Viard – Operations and Communications Coordinator

Passionate about her work and active in the cultural world for a number of years first in France and then in Canada, Pauline Viard has focused particularly on musical matters both in project management and development and in publishing and music supervision. Today as part of Prime Time she devotes her expertise to showcasing the agency’s artists throughout Quebec and in Ontario, while above all making your events possible and unforgettable.