About Us

In 2003, François Lachance launched the Prime Time Agency in order to offer a unique solution to the corporate event. Its extensive network of local and international contacts enables it to offer diversified solutions to its customers and guarantee the success of projects. Over the years, Prime Time has built a solid reputation as a multiservice company specializing in the entertainment industry. Its team is entirely dedicated to making every customer experience a success at all levels.

Our Team

François Lachance – President and Founder

François Lachance, who has been active in the music and entertainment industry for over 20 years, both in Quebec and North America, is president of Music Right Clearance, a Montreal-based music clearance company specializing in advertising, film, television, video games, web, radio and corporate marketing. The company is a one-stop shop for rapidly generating and managing preferential rate agreements with local players as well as major international groups. Its history includes artists such as U2, Arcade Fire and Taylor Swift, as well as many artists and groups from Quebec and the French-speaking world, from Marie-Pierre Arthur to Joe Dassin.

Pauline Viard – General Manager

Passionate about her work and active in the cultural world for a number of years first in France and then in Canada, Pauline Viard has focused particularly on musical matters both in project management and development and in publishing and music supervision. Today as part of Prime Time she devotes her expertise to showcasing the agency’s artists throughout Quebec and in Ontario, while above all making your events possible and unforgettable.

Why choose the Prime Time artist and talent agency?

A recognized expertise

Experience acclaimed throughout Québec and Ontario in the production and programming of events ranging from intimate to large-scale. A network of experts, ready to support your requirements.

A custom-tailored approach

Our specialists have mastered the art of building bridges between creation, organizational issues and technical challenges. Prime Time has been helping create memorable events for more than 15 years.