About Prime Time Agency

In 2003, François Lachance launched the Prime Time Agency in order to offer a unique solution to the corporate event. Its extensive network of local and international contacts enables it to offer diversified solutions to its customers and guarantee the success of projects.

Over the years, Prime Time has built a solid reputation as a multiservice company specializing in the entertainment industry. Its team is entirely dedicated to making every customer experience a success at all levels.

Prime Time dedicates its expertise to projects as varied as exceptional and stands out by offering tailor-made services tailored to each mandate.

Thanks to this impressive offer, Prime Time has more than 100 customers from various backgrounds. Whether it's art programming, event planning, photo or video production, or brand activation, Prime Time aims to offer its customers a unique experience!


François Lachance – President and founder of Music Rights Clearance

François Lachance, who has been active in the music and entertainment industry for over 20 years, both in Quebec and North America, is president of Music Right Clearance, a Montreal-based music clearance company specializing in advertising, film, television, video games, web, radio and corporate marketing.

The company is a one-stop shop for rapidly generating and managing preferential rate agreements with local players as well as major international groups.

Its history includes artists such as U2, Arcade Fire and Taylor Swift, as well as many artists and groups from Quebec and the French-speaking world, from Marie-Pierre Arthur to Joe Dassin.


Looking for a team of seasoned professionals for the artistic programming of your event?


"Since last year, I've worked several times with Agence Prime Time and we're satisfied, event after event!
Their availability, their speed, their quality of research and the continuous follow-ups make this agency unique and a joy that's renewed everytime!"

Nancy Girard
Chief – Communications and events, Familiprix